Brands / Bleach London / Beauty / Haircare / Bleach London Reincarnation Purple Toning Shampoo 300ml-No color

Bleach London Bleach London Reincarnation Purple Toning Shampoo 300ml-No color

Bleach London Bleach London Reincarnation Purple Toning Shampoo 300ml-No color - 1

Bleach London Bleach London Reincarnation Purple Toning Shampoo 300ml-No color - 2

Bleach London Reincarnation Purple Toning Shampoo 300ml-No color

Name: Bleach London Reincarnation Purple Toning Shampoo 300ml-No color
Brand: Bleach London
SKU: 132289895
Price: 25.00 USD
Availability: InStock

Bleach London

$25.00

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Product Insights & Style Tips

The Bleach London Reincarnation Purple Toning Shampoo feels like a little rebellion you can wash your hair with. A purple-toning formula that gently cleanses and brightens blonde tones, it leaves strands feeling light and refreshed. Bond restoring technology hints at real care behind the glossy payoff, making the idea of hair health feel as important as color.

Great for all hair types, this 300ml bottle sits in the shower as a versatile staple. It cleanses while strengthening and brightening blonde tones, keeping hair light rather than weighed down, with a bounce that reads polished from day in the city to night out. The bond restoring technology supports strands through routine washes, so you can rinse and repeat with confidence. Non-returnable for hygiene reasons.

Bleach London keeps it hair forward and unpretentious, a go-to for those who treat tone as part of daily shine rather than a rare fix. This purple toning shampoo slips into trend cycles that favor low maintenance blondes with high impact, pairing easily with casual denim or sleek street-ready looks.

Materials / Fabrication

Face + Body by Bleach London
Purple shampoo
Bond restoring technology
Designed to gently cleanse, strengthen and brighten blonde hair
Ideal for all hair types
For washing your hair
Non-returnable for hygiene reasons

Recommended Care

Follow usage instructions on the label
Avoid contact with eyes; rinse immediately if product enters eye
Store in a cool, dry place away from direct sunlight

Style Check

Aesthetics: 8/10

Bold yet wearable, this shampoo reads as an editorial staple for color treated hair. The lilac purple toning cue promises visual impact without overstatement, while a clean, modern label and compact 300 ml silhouette feel premium. The brand's cool girl stance translates into a product that could anchor a trendy bath shelf.

Craftsmanship: 8/10

In the image, packaging appears sturdy and thoughtfully finished. Smooth plastic with legible typography, a reliable cap, and a balanced weight convey quality. Bond restoring technology claims align with the design ethos, while the overall presentation avoids over-embellishment, suggesting functional luxury rather than flashy embellishment.

Affordability: $$$$

The value feels justified as a 300 ml bottle with color care science and a fashion-forward look. The cost aligns with its design and brand positioning, offering a practical styling tool rather than a single-use novelty. The price matches its appeal for editors seeking a reliable, chic blonde maintenance product.

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About Bleach London

Bleach London is a London-based beauty brand specializing in at-home hair color and color care. Founded in the early 2010s by veteran colorist Alex Brownsell, the label rose from a salon side project into a global name for vibrant, semi-permanent hair dyes and color-depositing hair care. The range now spans colorants and toning shampoos, conditioners, bond restorers, and styling products designed to help achieve bold, salon-quality results at home. Known for punk-chic palettes and playful takes on color, Bleach London blends fashion-forward aesthetics with practical, professional-grade formulas. For shoppers, the brand offers accessible, trend-driven options that let you experiment with vivid looks while prioritizing hair health.